AI simulation systems
built for decision makers
Mirakls
We’re building a simulation engine that recreates how the real world behaves by modeling millions of interacting decision-makers.
- WHAT PEOPLE SAY IS NOT WHAT PEOPLE DOSurveys capture opinions, not decisions. Real behavior is shaped by incentives, context, and tradeoffs. We simulate how people are likely to act in the real world.
- THE MOST IMPORTANT AUDIENCES ARE THE HARDEST TO STUDY AND TESTThe groups that shape outcomes are often the least accessible. We simulate populations so teams can understand likely responses without being limited by direct access.
- TEST THE FUTURENew products, pricing changes, and market shifts are hard to test with traditional research. We help teams simulate likely responses before committing in the real world.
- DESIGNED FOR OPERATORS UNDER REAL PRESSUREInsight alone is not enough. Our platform helps teams test assumptions, evaluate tradeoffs, and make clearer decisions with more confidence.
- What percentage of customers would switch to a competitor if they offered a 20% cheaper alternative?
- Which public communication strategy would lead to the highest compliance during a crisis?
- What is the likely uptake of a tax incentive across regions?
- Which offer would increase basket size more: 10% off, bundle pricing, or free shipping?